Wink, Wink, Nudge, Nudge: How to Effect Choice Architecture In Safety with Dr. Julie Sorenson
Behavioral economics looks at how the decisions we make are influenced by our human cognitive processes. While there are many ways to impact choices, social marketing and nudging are two that can be implemented on the workplace safety front.
Behavioral economics looks at how the decisions we make are influenced by our human cognitive processes.While there are many ways to impact choices, social marketing and nudging are two that can be implemented on the workplace safety front.
On today’s episode of the MEMIC Safety Experts Podcast we have part two of my conversation with the Director of the Northeast Center for Occupational Health and Safety, Dr. Julie Sorenson about how a simple nudge can help change the architecture of choice in workplace safety.
About the MEMIC Safety Experts Podcast
The MEMIC Safety Experts Podcast hosted by Peter Koch will interview industry leaders on the trends, tools, and techniques that are tried, tested, or emerging in the world of workplace safety. What you learn could save your life or the life of a friend or coworker, or at least save everyone from a few unnecessary cuts, burns and bruises. Thank you for joining us in our mission to make work, and the world, a safer place.
You can find the MEMIC Safety Experts Podcast on Spotify, Apple Podcasts, or right here on MEMIC.com/podcast.
Have a topic idea? Email [email protected]
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